The Swap

Retail Concept + Branding

In my Strategic Design Fellows class, we were tasked with creating a retail concept for College Park. My group and I came up with The Swap, a curated, second-hand clothing store. It offers affordable clothing options to its target customers – college students and local young professionals. We branded the Swap as a chic, boutique style shop, geared toward the fashion- and budget-conscious student. Elegant, but accessible.    

A Team Effort

What were my contributions?

My involvement in the project started with the creation and distribution of a survey to conduct primary research. Our results were overwhelmingly positive. Then, I translated these results, as well as the rest of our concept, into a slide deck (my real pride and joy). View it here.